Several Levels Of Optimization
WebWorkz will help increase the number of visits to your website. Our Search Engine Optimization effort focuses on generating website visits from your target audience, rather than getting you “to the top of Google”. We evaluate your return on the time and cost of SEO by measuring the increase in the volume of traffic to your site from your target audience and analyzing what visitors do when they get to your website.
Getting your website found on the Internet through search engines and online advertising requires an investment in promoting your message to your target audience with the reach and frequency needed to break through the noise of the competition.
Your message is delivered on the Internet primarily through the content on your website. Reaching your target requires identifying the keywords your audience uses when they search online for the information and answers you can provide. Engaging with your target audience requires that the content on your website is quickly and easily found before your competitors and alternatives.
The search engines find every website eventually. To satisfy their users, the search engines prioritize links to answers and information available from the most expert, authoritative, and trustworthy sources. Our task is to help you get the search engines to recognize your website as the best place for your target audience to find these answers and information.
This effort starts with a well-constructed website that meets the search engine standards for reliability and usability. We then focus on your target audience and your competition to find the keywords that will provide the most direct connection to your audience. Once keywords with the greatest likelihood of success in connecting your website to your audience are identified, we work to integrate these keywords into your website and online presence. To maintain and improve your position as a reliable resource for your audience, we measure the success of this effort and work on ways to improve and increase links to your message over time.
