Market, Business and Product

To start, please answer as many of the following questions about your market, business and product as you can.

Who is your typical customer? What type of person do you want to visit your site?

Who are your competitors?

What differentiates you from your competition?

Where does your product / service fit in to the market?

What is important to your customers?

Design Direction

To dig a little deeper and help us identify the needs of your client, we would like your help picking out some key concepts that will help us create a design direction in the next step. Please answer any of the following questions you can.

Do you have logo, letterhead, brochure or any printed material already prepared? Do you like it? If so, why? If not, why not?

Do you have a color palette preference? If not, do you like bold or subtle colors, etc.?

Identify 2-3 web sites you like and tell us what appeals to you about them.

Identify 2-3 web sites you like and tell us what appeals to you about them.

Identify 2-3 web sites you do NOT like and tell us what you dislike about them.